EA announces new free to play "Battlefield Heroes"

(23.01.2008, 11:48:15) Electronic Arts has revealed a brand new internet-based business model which will have them give away a free version of Battlefield Heroes for the PC, as well as many other new games under their Play 4 Free model.

Battlefield Heroes will be a cartoonish version of their popular combat game.  It will ship for the PC this coming summer and will be given away for free online.


The idea behind the new business model for EA is to have them give away the game as a free download, and then make money off of micro-transactions and in-game advertising.



EA will be selling weapons, outfits, and more virtual items which gamers can purchase to use in the game.



This is a move by EA to try and gain more sales from casual gamers as they can get them to try out the game for free and then hopefully spend more money to get more items in the game.

Autor: Redaktion

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